A campaign dramatizing a problem and driving to a product centric game to develop customer loyalty.
Other detergents got rid of visible stains. Wisk also got out the more damaging, phantom grime.
TAGLINE: Removes Invisible, Phantom Grime.
To keep customers occupied, while they wait for their socks to dry we created a game, pitting Wisk against the Phantoms in their laundry. Winning accrue'd coupons for more Wisk. A vicious cycle.