Reframing the discussion on energy by first acknowledging common ground between energy companies and their harshest critics.
Developed pre- and post-Deepwater Horizon, the work very much reflected an on-going self-examination of how we as a race must balance our energy needs with the environment, safety and a myriad of other issues.
WE AGREE proved infinitely expandable, the world over, used in everything from The World Petroleum Conference to AIDS awareness.
360° looks at the campaign and its components.
The morning of the campaign launch, it was discovered a potential vendor had leaked it to the Yes Men weeks earlier. A lo-fi spoof campaign with everyone from Lord Voldemort to Hitler launched alongside ours. Ironically, our campaign's impact doubled.
The fine folks at FunnyOrDie.com (led by Paul Scheer) even paid their compliments.